[ionised]

How does that work if he never sees the ads on Facebook?

I can't personally remember the last time I saw one on there.

Then again, I barely login these days, but when I do it's NoScript'd, uBlock'd, DNT'd, Self-Destructing Cookie'd, Protect Local Storage'd and Better Privacy'd out of the arse.

[bigbugbag]

Doesn't change that fact that the company factors the cost of advertising in their product price that the consumer pays regardless of the ads being seen or not.

Only way not to pay for ads is to buy product sold by a company that does not advertise. Good luck with that.