[inframouse]

They talk about running their own hardware so assume something like open compute or backblaze. But without the size or reliability of S3. Can't imagine they'll be able to do it at lower cost than Amazon either. Like you I have no idea why not use S3.

[jozzas]

Like you, I can't see how they'll compete on price if they own their own hardware. Microsoft, Amazon, Google, Facebook have all been working on this stuff for years. Even adopting Opencompute or similar, they will have comparatively no buying power, no users and no data.