[nikatwork]

This is fantastic. So many sites get the basics wrong. It drives me nuts to see eg food delivery aggregator sites that use a primarily blue color scheme.

It's also worth noting that the color meanings described are Western and can be wildly different for Asian markets: http://www.illuminantpartners.com/2011/01/17/color/

I once ran a multicountry eCommerce network and the Chinese partner (alone out of 30+ other countries) insisted the site background for their portal be changed from white to black for cultural reasons.

[nkolenda]

Thanks for the kind words. And I hear ya about the cultural aspect. When I started writing the article, I planned to incorporate an in-depth look into the cultural differences. But it was way too overwhelming.