Awkward, if you're not considering it as a technical source (and it is, in its field). If your primary concern, as a reader, was monitoring potentially important information as it pertained to your investments, would you not prefer that they lead with the actual thing in which you may be invested? Is it not a lot easier to scan for "News Corp" than to have to make the associations in your head that "Wall Street Journal" is something that one of your investments owns?
IMO it's just "consider your audience" writ large.
IMO it's just "consider your audience" writ large.