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by Diogenes
5996 days ago
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This is not my site, though it well could be. If Wells doesn’t change some of this soon, they’re going to lose customers in droves. While many may argue that it can afford to lose customers who carry very low balances, those customers are also the source of their very large fee revenue. It’s the long tail - 80% of customers with a low balance paying fees to maintain accounts that pay for the technology innovation, maintenance and new products enjoyed by the 20% of customers enjoying free or low-fee accounts. Wells Fargo (like all banks) cannot afford to rely on traditional investment carry at today’s interest rates. If they drive these customers away, they’ll find themselves quickly in the same boat as all the other major banks. Which, by the way, might not be so bad: http://moveyourmoney.info/ |
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