[aminuit]

You run a hosted application environment. You experience an outage that affects all of your customers. Do you a) admit that you encountered a problem that sysadmins have known about since the dawn of the Internet, or b) spin it as a novel web 2.0 problem ("unknown unknown", seriously?), solvable only by your crack team of cloud computing experts?

For those of us that still host our own servers, it's a little bit frustrating to see this spun as something new. It's not. If you design services that require high uptime, you incorporate the notion of losing a datacenter, which is effectively what happened here.