[zzleeper]

It reminds me of printer sales or high-fee consumer credits.. they benefit from consumer myopia about the future. There's even a lot of literature about that:

https://dash.harvard.edu/bitstream/handle/1/4554333/Laibson_...

In this case, I'm guessing many people that are not that well-off still buy macs but don't really realize the future repair costs..

[oldmanjay]

Does it remind you of buying nearly everything? Do you think the average consumer decides to buy a home appliance or a television based on the possibility of providing user service at reduced rates?