[amac]

> People build their own still for a multitude of reasons, one of these being may be that they don't want to be locked in to a single platform. If Shopify shut down tomorrow, would your business be in trouble?

This is correct and sums up the hosted vs self-hosted arguement. It really depends on your needs and resource - if you have Devlelopers/IT folks for example then building out your own site would be sensible. Yet if you have less of those and more marketing people, hosted might make more sense.