[ramtatatam]

I have been running my side project for a year and advertised it on LinkedIN. My network is quite small - only 300 people. Out of 300 people exactly 0 had a look at it :-) On rare occasions I was mentioning this work to some people and yet again, nobody care. My observation is - only real geeks would spend their time to have a look, people who actualy do code. In 99% of cases potential employers are not those people (otherwise you would know where to mention your project and from your question I assume this is not your case)

[nicbou]

You hit the nail on the head with LinkedIn. Those who actively browse it are not your target demographic.

Some of them may care about the finished product, but you'd better save it all for the technically-inclined people.