[warewolf]

First, Congrats on $500k+ that's not easily done. I have a Ecommerce I started that makes $200k+/year. As of last year I gave my brother the CEO title. I still own my shares and have my seat on the board.

Right now the company is going threw some similar changes as you. We have decided based on feedback to do a Rebrand. Along with creating a new site. The first site was originally build using Bigcartel. We are still conducting research on what platform we will use but we are certain we will not create a completely custom site.

Simple explanation our company is not a tech startup, its a product company. So we want/need simple maintenance that our team can handle which a platform like Shopify, Squarespace, Bigcartel etc provides. My reason? I've experienced several problems in the past with maintaining a custom site.

The questions we are asking are asking our self, may be something you want to ask yourself as well before you build a new site.

What's our reason for wanting to rebuild the site? Are we seeing loss in sales? How long will it take to build? What do our customers need, that they aren't getting from our site now?

So far we are leaning towards Shopify over squarespace. The only payment option on ss is stripe and all though we love the advance tech stripe is building the rates are to high.