[tcdent]

> "Look, I don't know what the truth is here. To some extent I don't care. But I do know that there is a pervasive problem with sexism in tech, and I know that every time you or I publicly comment on it, we take a side. If you show support, you're sending the message to everyone that that discrimination is not cool."

If I wanted to effectively promote animal rights socially I would not affiliate myself with PETA. Champion the articles that have a clear message and reflect your values, not just any opportunity to cheer for your team.

You'll come cross as being a lot more trustworthy if you're honest about what you stand for.

> Speech acts matter. Even online.

To my point: every time the reader sees disinformation they lose a little more faith in your movement.