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by eahefnawy 3884 days ago
Software guy from Egypt working at a Dubai based Bitcoin startup here.

We've also struggled at marketing our products in the MENA region. Mainly because tech penetration is really slow, and it's hard to raise awareness, specially that our product is Bitcoin related, which is even new to most of the world. We've also had lots of issues with regulations, since we're playing with money here.

In our case, what we've found so far is this:

* social media ads doesn't work great in here * best way to find our customers are through conferences. * we need to make a huge effort in raising awareness before even marketing our product

I don't think Arabic translation would be the issue, unless it's really really bad :)