You're claiming that Google/Schmidt is being a hypocrite for condemning over-spending, while being in the marketing business himself... as if his work naturally leads to consumers overextending their finances.
I'm telling you here that marketing does not at all necessarily encourage spending beyond one's means - and in fact in many cases saves consumer money. What Schmidt does is really morally very neutral, I do not see the need to single him out for it.
I am saying that encouraging consumption does tend to lead to over-consumption. Equilibriums exist in textbooks, but in the real world there's a clear tendency for oscillation in economic markets. If you're pushing one way, yeah, you're a part of the problem when things go over the line in that direction.
Advertising is nowhere near neutral in its effects on consumption. Sure, it may have some minor effect that reduces consumption, but taken as a whole that's not what it does at all.
Note here this is different from what you're reading into my position. I'm not saying marketing is inherently bad. But I am saying that it does push in a direction, and too far in that direction is bad.
I'm telling you here that marketing does not at all necessarily encourage spending beyond one's means - and in fact in many cases saves consumer money. What Schmidt does is really morally very neutral, I do not see the need to single him out for it.