[makeitsuckless]

I'll believe it when Google start acknowledging human being's desire for privacy as a real thing instead of a technical and commercial obstacle.

[raldi]

What hypothetical actions would indicate to you that such a change were happening?

[endergen]

I'm liking their moves towards the option to pay to get rid of ads. Like with Youtube Red and I believe there is this option for Google Ads too, though I doubt in practice this means they track anything less about you. It's a dangerous dance for them to start supporting new business models that are alternatives to their cash cows.

I suspect part of it is them hedging against real backlash against concerns about advertisement as surveillance.

[gorhill]

A "Privacy & Security" category for extensions in the Chrome store would be an interesting first move.