[t2015_08_25]

Hmm yeah your example makes me think of fast-food as an analogy.

That is to say, there may be applications of sensing that benefit corporations financially, but don't help their users... Imagine an automaton that provokes couples into divorce though advertising, using sensed data (Instead of "You've got mail!" "you're having less sex!") as evidence.

[eveningcoffee]

Hmmm. Considering how lucrative the divorce could be, I would not be surprised by targeted campaign similar to the whale targeting in freemium gaming.

This could be is also an answer to the question "what do I have to hide?". Well, everything as you do not want to be singled out.