[coldtea]

>Yes, there are choices that will make you stuck in analysis paralysis, but choosing which bottle of water to buy isn't one.

He was going for rhetorical effect. I think they should teach these things in reading/writing classes, so people don't take everything literally.

That said, choosing from "a towering aisle of water bottles" can still cost you up to a minute or more on deciding, which, while not Buridan's ass, it's still non-productive and worsens your shopping experience.

[vukmir]

>He was going for rhetorical effect.

I guess I'm having a bad day and the author's malcolmgladwellization of the paradox of choice was too much...