[colund]

I was just going to post the Google Talk with the same guy https://www.youtube.com/watch?v=6ELAkV2fC-I.

Choice is good as long as people don't feel like they need to optimize, but instead feel they can settle for good enough.

[barney54]

And here some of the other side--that the paradox of choice might be s myth: http://www.theatlantic.com/business/archive/2013/08/more-is-...

[scholia]

The linked story mentions "professor of social theory Barry Schwartz in his book The Paradox of Choice" and links to his book.