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by jacquesm
6000 days ago
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We gave them the option to lock in their account or to wait for expiry of their card and then get charged the new amount. Most chose to lock in, and a very small number of them still have that rate even 3 years later. We have fewer members now but that is due to other reasons. Cancellations for the locked in accounts went down because those people thought they were getting a very good rate and knew that if they canceled and would sign up again it would be at the new rate. At the time our retention was 3 months, so within 3 months the larger portion of the accounts were being charged at the new rate. |
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