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by kienankb 3896 days ago
As someone directly inside Snapchat's apparently largest demographic, I honestly can remember voluntarily watching one of the live stories twice, both times because they were related to my hometown. I've never once touched anything in the Discover section, because to be brutally honest, it's exactly what I try to escape. I'm a college student, and beyond even missing cable TV, I now actively dislike it when it's present in the environment. Maybe all my friends are the outliers in the demographic here, but I strongly doubt that any of them would want to watch the Discover content voluntarily either. Snapchat as an entertainment app is foreign to me--I'm using it to communicate with my friends, not with strangers' experiences. I'm already saturated by that content and traditional television content through other avenues.

</crotchety>

1 comments

I felt the same way. Last night I watched a few pieces of content on discover and actually enjoyed it - one thing I noticed was that a lot of it was quick entertainment and two was timely and useful. For instance they had a 30 second comedy blurb with good ideas for autumn/halloween themed snacks.

I can see quick - cool series based on this that are addictive - the Snapchat quick dinner or quick art project of the day kind of thing.