The price was $99 with health reports before plus a $20 discount on each person after the first. Also, now they monetize our DNA data as well [0].
It looks like best strategy now is to use AncestryDNA ($99) [1] and then run Promethease for $5 or for free [2] to get what 23andMe gives you plus a lot more!
It looks like best strategy now is to use AncestryDNA ($99) [1] and then run Promethease for $5 or for free [2] to get what 23andMe gives you plus a lot more!
[0] http://www.forbes.com/sites/matthewherper/2015/01/06/surpris...
[1] https://dna.ancestry.com/
[2] http://www.snpedia.com/index.php/Promethease