[wpietri]

> How does having to register to see the storefront relate to the transparency of item prices?

At this point, you've lost my goodwill. It seems like you're trying to argue me into liking Instacart's manipulative opacity, which is not happening. But to answer the direct question:

Transparency is about the ease with which people can see relevant information. The more barriers you place between people and the information they want, the less transparent they are.

> for structural reasons

This might mean something to you, but it means nothing to me. Instacart made all of the structure. Instacart now admits that secret markups suck, but they nonetheless started with secret markups and maintain secret markups. If you really want to be transparent with your prices, publishing them on each page should be about a 5-line code change. That you don't is a choice.

> If you have any specific feedback I can take it directly to the consumer products team, or you can email [e-mail]. They love feedback, positive or negative :)

My feedback is that Instacart is a company that I don't trust and, given communications like yours, probably never will. Hope that helps.