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by rchmura 3902 days ago
Your report will have 0s for those users. Ideally your SaaS web app should use another tool for tracking analytics data instead. Google is a bad choice because you are basically tagging all your customers as "Dear marketers, please advertise to these people because they are interested in product X". Say hello to even more churn. (And not to mention more competitive ad-buyers when it comes to user acquisition)

Consumers concerns relating to Google analytics are valid, but the companies/sites hosting them are harmed significantly worse.