[rchmura]

It's more than a PR stunt - it's actually misleading people into thinking that there are tools which can reduce or block the data that is sent to google - when in fact this tool doesn't do that at all. This tool only stops the data from being added into the reports that the webmaster sees.

More irony: is that private browsing without cookies will disable this feature all together. I know right?

The biggest loser in this whole thing is the startup/webmaster who has google installed on their site.