[dikdik]

I originally heard of this app a few years ago from a friend who was an advisor for the company at the time. My big gripe with this app is that it did not address the underlying psychology of setting and reaching goals. Research has shown that sharing your goals with other people actually diminishes the likelihood that you will complete them.

At the time my friend brushed off my comments and it looks like this post-mortem doesn't cover half of what it needs to. The premise of the app completely missed the mark for the problem it was attempting to solve.