[jakejake]

Apple seems to favor apps with a good design, or simply a good use of some new feature in iOS. I'd guess it was something along those lines.

Obviously design was a high priority, as they said, even inter-office documents had a high standard.

I think when you have a designer leading the team, design becomes the most important thing. When you have a programmer leading the team, the code becomes the most important thing. When you have a business person leading the team, it's the metrics, etc, etc. in reality the customer is the most important thing.

[meric]

When the customer leads the team...you have a packed preference pane...?

[jakejake]

Hehe, perhaps! Ideally whoever leads the team knows how to give customers what they want, even when they don't know exactly what it is that they do want!