[webXL]

> That works if you’re a billionaire with universal name-recognition like Trump

Ben Carson is #2 though. But that's probably also due to the "weak"* candidates.

* I think you mean relatively unknown compared to a former first lady.

[hga]

Both Trump and Carson are willing to move the Overton Window (https://en.wikipedia.org/wiki/Overton_window) ... although I suppose it's telling that not being willing to do that is a defining characteristic of most if not all of those other candidates. The Republican base is beyond hungry for this, and for that matter playing by the other side's rules is a tried and true way to lose.