[ryporter]

I, too, have thought about conducting a pseudo-double-blind experiment on myself. I think I could pull it off, but I'd also be willing to pay a third party to help me. For example, DoubleBlinded could partner with a respect supplement maker, and offer personal experiments in any supplement made by their partner. The consumer wouldn't have to worry about setting up the experiment correctly, and they would get their own results immediately upon completion. Aggregate studies can wait until enough customers have self-experimented on the same supplement, and DoubleBlinded can afford to wait that long, because the partnership model keeps their costs low.

[chrisrxth]

This is definitely one potential path we are considering. There's a question of whether we want to keep this specific to supplements/pills or try to broaden it to other things like exercise or diet (which are not exactly double-blindable)