| A very cool idea @ the high level, but one fatal flaw: "At the end of each day you will fill out a short survey with a few questions evaluating the effects of the pills." Self-reporting is an unsuitable mechanism to draw out scientific results. There's an excellent detailed explanation available (1) but in TL;DR here are four of the most compelling factors at work: 1 - Honesty/Image management 2 - Introspective ability 3 - Understanding / Question Interpretation 4 - Response bias Take Image Management & Response Bias - participants know that they will be able to see their results vs. the control group and it's not a leap to realize how easily our ego and even subconscious need for validation could dramatically skew the full study results. (1) http://www.sciencebrainwaves.com/the-dangers-of-self-report/ |
Regardless, users can be prompted to perform any software action (knowingly or unknowingly, to affect bias) and that action can be measured by the system. It may so happen that every critical measurement occurs unbeknownst to the user, before they self-report anything (if at all). As we are currently undergoing a period of sensor-proliferation (fitness/health devices, wearables, internet of things, etc...) it's not unrealistic to think we will soon be able to instantly correlate data from a smartphone camera, blood/tissue, and the cloud.
Now there's always the problem of intentional fraud/deception, but I think the aggregate nature solves that problem. A small percentage will try to "break" the system, and that small percentage will never surpass a critical threshold with enough volume. In terms of ML/SVM's, we're now very good about filtering outliers or "misrepresented data"... while the responsibility is on you to develop a reliable classifier (for data-consistency more than arbitrary measurement), I imagine at scale you could infer trends with the same relative accuracy of traditional academia and research.
It's a really fascinating new direction--even if only an adjunct to traditional research--and I'll definitely be keeping an eye on the project.