[jsz0]

It's a topic worthy of a full scale sociological study. I feel like the historic lack of competition & choice for consumers when it comes to (mainstream) operating systems plays a big role. Maybe it has been passed on through the generations of techies. If your platform of choice wasn't hugely popular it had little chance of surviving long term so people seem to develop fierce loyalty. Microsoft's influence of dominating the OS market seems to be the goal everyone wants. We're always talking about how "X is going to kill Y" or "X is going to DOMINATE the market" You rarely see someone say "X could carve out a good 20% of the market and I would be happy" The ironic part is these people never seem to understand that competition is good for everyone. In a huge market there's nothing wrong with having a small market share. It still equates to many millions of users.