[sophacles]

I don't know about the religious thing -- other than it is important to people -- but:

I can see how people get attached to thier tools. We make our living from wielding and manipulating those tools. Further, there is this wierd western culture thing of "you are what you do", meaning if I do android development, I AM an android developer. This attaches identity to tool choice. Furhter, there is a certain passion for doing well with ourselves in the geek communities. Combining all that, if you insult the tool, it is no different than insulting the people.

I don't really agree with this being a good idea, just observing the things in play that seem related to reactions. Similarly see how old scientists react to their theorys being overturned (most observable in soft sciences, where data is more interpretable/has more confounding variables).