[rmxt]

I'd venture to say this was a pretty calculated move -- no doubt they might not get work with this production company anymore, but they'll surely have quite a few more jobs lined up now with their name out there like this. Also, those jobs might be on projects that more closely align with their political and artistic goals and visions.

[gotchange]

Assuming of course that they knew for certain that they would get away with it and no one would notice it before it hit the airwaves.

It's a risky proposition and not guaranteed to work most of the time.