[it33]

Mattermost team here,

We had dozens of community members upvote a feature to add markdown and we added it because it made sense.

Now we really love it and can't go back: http://www.mattermost.org/open-source-slack-alternative-adop...

Headings have a lot of uses for emphasizing text, and there's fun uses too like creating different sized emoticons: http://www.mattermost.org/wp-content/uploads/2015/09/sheep.p...

##### :sheep:

#### :sheep:

### :sheep:

## :sheep:

# :sheep:

[rpedela]

> We had dozens of community members upvote a feature to add markdown and we added it because it made sense.

What made sense? Is there a use case that requires full Markdown support? If so, what is it?

[codezero]

I use Slack's 'Posts' feature which is a full Markdown post that you can embed in a chat in Slack.

The reasons I use these are: 1. Rich content, organized & clean lists with outbound links for status updates about things I'm working on, linking to Asana/Github 2. Notes from one on ones, or general progress updates that I keep in a private channel and save basically as a stream-of-consciousness/reality log, having them there makes them readily accessible in product and having them in Markdown makes them very readable when I'm browsing through.

In short, I treat Slack rooms almost like I would treat a folder in Dropbox, they just happen to also include some chat between people :P

[JD557]

What about text preceded by a # (eg. HTML colors, hash tags, numerals...)? Do you escape # if it's next character is not a whitespace?

[it33]

Correct, escape if # is not followed by whitespace. Mattermost markdown is based on GitLab Flavored Markdown: https://gitlab.com/gitlab-org/gitlab-ce/blob/6-4-stable/doc/...