[coldtea]

>I think when he says "genuine", he means they are genuinely giving it a try, not that they are doing it out of pure spiritual authenticity.

Yeah, that makes sense.

>Most business decisions (and most decisions) are made on some other basis than passion, nothing wrong with that.

Well, I prefer it to be the other way. And I could trace most issues with QA, scams, etc, on that. If they don't love and take pride in what they sell, they shouldn't sell it.

[Nevermark]

Loving and having passion for what you do doesn't contradict making rational decisions.

Many business loved by their owners have been destroyed because of emotional attachments to business models that someone just as passionate but more rational could have saved.