[kenko]

> the brand lift of being associated with the house that publishes some of the best and most esteemed magazines in the world elevates them to another level as a publisher

Frankly, I'd think being associated with The New Yorker and GQ would harm Pitchfork's image more than help it.

[firstworldman]

Well, first of all, these kinds of things are really just insider baseball, aren't they? I don't think most readers of magazines are interested in or knowledgeable about the portfolio of the magazine publisher. So the influence is primarily on people involved in the industry. But secondly, as the other commenter points out, being associated with The New Yorker is something that just about any journalistic enterprise would die for.

I suspect the web will eventually cannibalize GQ (not because it's bad, but because it's not specific enough), but The New Yorker will outlive us all.

[tyre]

Could you elaborate?

In my opinion, The New Yorker is widely considered to produce high-quality journalism.

[krebby]

To advertisers? Absolutely not.