[drzaiusapelord]

Still makes no sense. The heat/power requirements to burn off hair are ridiculous and dangerous to use. Look at those overpowered laser pointers that can barely pop a balloon. These devices can blind a person easily. Hair is much, much tougher and would require magnitudes more power.

>Morgan Gustavsson

Dunno, but people cash out all the time. Race car drivers endorsing crappy mass produced cars, etc. I'm especially critical of anyone nearing or at retirement age. There's a "give no fucks, give me easy money" attitude that kicks in around then, as well as worrying about taking care of those you love after you pass. Not to mention, these people being way past their prime and perhaps trying to chase old glories via questionable methods.

>why go to Kickstarter to bring it to market?

Lets assume the tech isn't all snake-oil. Maybe investors know things that Joe Blow Internet Geek doesn't. Concerns about safety, power usage, lawsuits, regulations, etc. This seems like a nice way to side-step informed investing and push all the high risk liabilities onto random schmucks.

Or its a "semi-scam." I watched the video of the prototype and its clear that its just cutting using a hot wire, which seems to be heated up via some kind of light source, perhaps a laser. Sure its a "laser" cut, but not exactly what people are expecting.

[nostromo]

Your experience with people nearing retirement is exactly the opposite of mine.

I don't find them all to be money-grubbing hucksters -- but rather more concerned about doing what's right. I think a lot of people at that age are looking at their legacy (kids, business, etc.) and want to have a positive impact. My mom is such an example: quitting her private industry work to spend her last working decade at a non-profit.

And working in the start-up world, I know a lot of people my age and younger that are willing to bend ethical rules too far to make a quick buck.

[drzaiusapelord]

Well, I imagine a "celebrity" retirement is a little different than a regular retirement. These people know their name carries a certain amount of social capital that can be turned into real money. That means a larger estate to leave their kids, bigger trust funds, a yacht, whatever. It must be very tempting, especially considering a lot of these characters are probably being hit up by various groups asking for their paid endorsement all the time. Now that they're in a non-serious part of their career and end of life issues have appeared, its common for them to sign off on things they normally wouldn't have.

[AJ007]

Considering how many celebrities have disastrous finances it could be more about not running out of money before dying than having anything left over.

[teekert]

It could be like the Lumea from Philips where light energy is absorbed by the hair causing it to fall out. Note, the Lumea does not work on blonde hair, its working principle is based on absorption of energy by the pigment that also colors hair (like a black shirt getting hot in the sun).