[d23]

Someone really has to get a simple proof of concept application made that any dummy can understand and run on their own. I'm a developer that bought ethereum, and even after reading their materials after the launch I couldn't be bothered with trying to get it running or understanding it. That doesn't bode well for the long-term success of the project.

[nullz]

There are a few projects working on this. One problem is key management and giving the app a connection to the blockchain. If you do key management in the webapp and read from the blockchain via a centralized API, thats not much of an improvement over existing systems. Ethereum core's solution to this is a special browser, but it is still under development. I'm working on a project[0] that takes this on, but is still a couple months out from a public beta. Its a bit of a hack but it manages a zero-install solution by having a sort of browser-in-browser that intercepts transaction signing requests and provides access to blockchain data. Can't wait to get it out there.

[0]: https://metamask.io/