Thanks for your feedback! Just to make sure we can act on your feedback: Do you mean the first diagram is distracting or which logo are you referring to? If you would make the change, what would you improve?
I guess we have tried to show the value to both developers and businesses. Would you like to read in README more technical details or more none technical examples on how this is already used by other people? To be honest, we have tried to explain it similar to AngularJS, that we are using on frontend, but I guess we failed you here.