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There's a lot of stupidity here (or perhaps one might charitably call it excessive glee, or even plain old clickbait), but it's been a long time since 95% of computers ran Windows, if that was ever true in the first place. You'd have to start by defining "computer". If we use a technically reasonable but broad in journalism's terms definition of "device containing a CPU with integrated MMU", then we're including every mainframe, server, desktop, laptop, smartphone, tablet, industrial control system, laser printer or multi-function document management system, router, network or storage switch, storage system controller, sound mixer, and countless other devices. A very small and diminishing fraction of those machines run Windows. Even if you limited the definition to include only things we traditionally think of as computers, namely mainframes, servers, desktops, and laptops, Microsoft's market share is something like 30%, though it's very difficult to measure and once again subject to definition; see https://en.wikipedia.org/wiki/Usage_share_of_operating_syste.... And again, that's been declining for a long time. Even the most generous interpretations that include only desktops and laptops don't get you to 95%; you can narrow-definition your way up to about 90%, and that assumes "market share" includes copies that were made in violation of license and/or law (and thus for which Microsoft received no money). The reality is that Microsoft is a niche player, not because they lost a market they were previously winning but because that market itself became a small part of something much bigger, in which Microsoft was never especially competitive. As noted by the author, they've been investing heavily in changing that, but the early returns aren't much to talk about. Windows Mobile/Phone is a complete dud, Surface is a weak seller despite recent improvements, and Azure is at best a very distant second in IAAS (see http://www.datacenterknowledge.com/archives/2015/05/28/gartn...). What's remarkable is not that Microsoft is doing so poorly but that they're the only enterprise computing company that even appears to be trying. I think that's what the author was expressing. The characterization as "fucked" comes from Ashlee Vance and should be given the credibility one would assume considering the source. There's little question that most of these companies' positions of relative importance are in decline and have been for a long time. But some, especially Microsoft, still have enormous sums of cash and businesses that are continuing to generate more of it. However irrelevant such a company is, it's still a long way from going out of business. Conversely, no amount of cash is a substitute for organic sales growth. |
Microsoft are so far from niche it's unreal, and it shows a great ignorance on behalf of the author to look at one product from one arm of a diverse organisation, which has been at the forefront of CS research for decades, has competences that Google et al absolutely do not, and compare it to other companies which only have vague product-line overlap so blithely.
This is ignoring the manufacturing, supply chain management, distribution, retail competences that the other mentioned companies have, which Google and Facebook may never have. It's also ignoring fundamental aspects of marketing such as brand equity, positioning, etc. It's also ignoring the fact that some of these companies are already embedded in industry, via their product line and also via consultancy. Lastly, it's taking a single current snapshot of the industry, and is ignoring the fundamentals of organisational strategy and competition and capitalism, which would suggest that the companies mentioned will adapt and compete to survive (in b4 Innovator's Dilemma). Not all companies will do this successfully, but the companies mentioned will.
It seems like the author is judging these companies via their perception of a small subset of their products, and the market's perception of them (some of their share prices are up and down) without looking at the fundamentals of each business, their diversification strategies, product line strategies, their financial metrics (which the author could've looked up in 10 seconds), and so on.
I mean to suggest that these companies are in trouble because of OSS such as MongoDB, which they have partnered with, support, and sell (and more than likely funded at some point), is very silly, but that's precisely what the author has done.