[brk]

Keep going.

Although, if your disposition is such that you get discouraged from a press release, you should stop and assess if you really have the personality and disposition for such a marketplace. Rarely ever do you see a successful marketplace with only enough room for a single product/solution.

There is no free lunch, and an "overnight success" takes an average of 3 years to build. Along way will be many roadblocks, distractions and false alarms.

Good luck.

[gommm]

And anyway, in the worse case if after launching the app it doesn't become successful, you can always leverage it to get well paid consulting developing iphone apps.

And consulting gigs are a great way to keep afloat while developing your next products :-)

[z8000]

Indeed! I made one iPhone app last year, gave it away for free, got a lot of exposure, and have been doing enough consulting to (finally) leave my day job @ Y! and focus on my own big (iPhone related) project.