[izg]

Yup. Doesn't surprise me at all. I always suspected this.

Controlled leaks (and fake rumors?) achieve the following, also:

- builds suspense, makes fanboys drool in anticipation - the media of course rides these waves because rumors are exciting, hopefully novel... this ensures that Apple is in the news daily (it gets tiresome for those of us who care about truly, actionable news) and thus boosts their brand recognition - a secret/something hard to obtain is more desirable - engineers/designers get early feedback