[Scoundreller]

Sounds like the beer industry. Five companies own half the world market. And new breweries are easy to start. If yours gains traction, you get acquired.

And that's in an industry where the products are close to fungible, without depending on network effects.

[thrownaway2424]

People go to the store and exchange money for beer. You seem to be missing the point.

[hugh4]

I take offence to the notion that beers are fungible.