[huntleydavis]

I liked 'Don't Be Evil'. It felt like it was a constant reminder to fight becoming a cliche evil corporation. 'Do the right thing' adds little to no value in terms of being a moral compass to use when expanding the company.

[Spooky23]

Do the right thing is more ambiguous. Righteousness is in the eyes of the beholder.

[icebraining]

So is evilness.

[ocdtrekkie]

Is that not the point? Corporations are, almost naturally, evil. Trying to not be would be a constant battle. And arguably, Google failed a few years ago already.