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by cc438 3900 days ago
Some of that is Google's fault but I place most of the blame on the businesses themselves.

I'd understand it if most of the local businesses that forgo an online presence were all 1-4 person, family operations where they're all too old to have a "Google it first" mindset. However the majority of businesses that refuse to register themselves with Google have no excuse. I can search for the closest laundromat, tire shop, florist, etc directly by name and address and the only results will be those sites that scrape the secretary of state's corporate filings.

Google has made the process of creating an online presence the simplest, most painless process imaginable. Google's My Business service gets you on Maps with all the important info (location, hours, services, etc) for free, yet so few businesses take the importance of being a top, location based result. If a business doesn't come up in my location based search it's as good as if it never existed.

2 comments

Why is this the business's responsibility? Like, I understand why they might want to do this, because it will increase traffic, but we're talking about its usefulness as a service to potential customers. If I started a service like this and the data sucked, wouldn't that be my fault even if I had an easy registration process for businesses?
Didn't google use street view data to register allot of businesses?

On the anecdotal evidence side there are 3 laundromats within about 2 min walk from my house, 2 are on a high street and can be found in Google, one is a part of a chain but the other is owned by a Persian guy who's way into his 60's (which still owns a flip phone, and i don't think he knows how to register with Google), 1 is in a mews (like an alley for you yanks) and it's not listed, the coffee shop in the same mews isn't listed either even tho every coffee shop on the high street is. If you open streetview you can walk through the high street but you can't get into the mews.