[at-fates-hands]

This is one way YP.com is transitioning to more online marketing. They have started to bundle their yp.com offerings with their print offerings.

If you buy a print ad, you can get a cut on the .com ad and placement depending on how much you're spending. I also noticed yp.com has the first 8-10 listings are paid ads, which go right below the fold. If you don't scroll down, you'd never notice the non-paid listings.

It's pretty sketchy to me, but I guess they're doing what they have to in order to survive

[wilkenm]

That's actually the opposite direction of where they're moving. yp.com has little, if any, relation to the print business.