[cthulhujr]

They're making big money on their online listings -- particularly from small business owners who know no better. A product I used to develop was a direct competitor to them (listings for a niche business market) and the sales team would tell horror stories of the aggressive sales techniques YP uses. They would basically bully small business owners (primarily in the older demographic) into paying exorbitant rates for a templated ("Custom!") web site with unreal promises of traffic and leads. These charts really seem to support that target market. It's one thing, if that's what your clients are actually using to find your business, but it's disgraceful when using your brand recognition to extort businesses. Reminiscent of the alleged Yelp shenanigans.