[scuba_man_spiff]

Technology focused companies can have the same issues. In order to build a clear understanding, it requires not just having the data available (the RIGHT data obviously, and clear and extensive documentation on specific definitions and business meanings), but it also requires education within the organization of how one should look at, evaluate, and understand the different pieces of a business.

The good thing though is that there's a tipping point, where once ~1/3 or so of people fully grok how to evaluate and understand the metrics they're looking at, those who do understand start helping (or calling out) those that don't, lifting competence throughout the organization.