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by misterbwong
6010 days ago
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They might be slowly crawling out of a big hole, but that doesn't mean they're not doing well. I'd argue that the cost so far should be considered more of an investment than a loss. They entered a difficult market dominated by two large players with a lot of brand/name loyalty (i.e. fanbois) and huge barriers to entry. Over the last 8 or so years, the Xbox brand has become number 1 or 2 (depending on which metric you use), beating out the last gen's leader (Sony). They've also become the leader in the online console space where profit margins are high and revenue is recurring (think WOW). All this isn't to say that MS won't mess up the courier concept but that they're better than many people give them credit for. |
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