[rgbrgb]

We have a login gate on Open Listings [0]. I'm pretty torn on it. On the one hand we want to reduce friction for people to get to our detail pages. On the other hand, if you just browse a few listings, you might never understand our value prop and we won't be able to actually save you money on your home purchase. Capturing emails allows us to trigger a drip campaign that teaches users about our value prop. The typical buyer signs up, starts requesting property info a few days later (competitive analysis, details we're not allowed to display), then puts in offers a couple weeks after signing up.

I suppose it's a little different with real estate (really big ticket item, you just buy one) but the general principle holds -- getting an email allows you to engage with a user over a longer period of time.

[0] "House Hunt" button https://www.openlistings.com/