Requiring the user to register to see the price is purely for metrics. Number of new and active users are things investors typically like to see. I use to work for an e-commerce and we did the same thing.
This seems like a foolish requirement for an investor to impose.
The more intent a user has, the higher you'll see conversion rates, generally. And if I've already seen a great price and want to buy my intent is way higher than if I'm just curious about what their price is. Terrible time to kick a user into a funnel if not for contractually-obligated reasons (like other posters bring up).
The more intent a user has, the higher you'll see conversion rates, generally. And if I've already seen a great price and want to buy my intent is way higher than if I'm just curious about what their price is. Terrible time to kick a user into a funnel if not for contractually-obligated reasons (like other posters bring up).