| Many of the comments on here are pretty negative. I'm pretty sure it is partly because most startups are started in some Garage without 250 million in runway. That doesn't mean this won't work. The fact that they are in New York/New Jersey and not in San Francisco might be another reason but that also does not mean this won't work. Just because you can't understand it does not mean it won't work, in fact it probably means it's more likely to work. http://techcrunch.com/2015/09/11/a-month-after-launch-discou... They already passed some big names in this space. They are clearly doing something right. The near 100% growth month over month they quoted today on some of these articles is also pretty good indication that things are probably working, the fact that they had a reported million dollars in sales in their first day of opening the site is probably another good indication that they might be onto something. http://recode.net/2015/07/22/jet-the-new-amazon-competitor-h... It's too hard to tell with these kinds of things but this is a smart decision to not lock themselves into a Prime/Costco only model and certainly not an indication that things aren't going to work. They have only actually launched and been live for two or three months their trial memberships were probably not even up yet considering they gave everyone like six months or a year free. |
Their original business plan was crazy ambitious but if they pulled it off (i.e. Got enough subscribers to make a profit) it was theoretically possible. Now there's no clear plan. They have to compete with Amazon, a company that barely makes any money on retail despite having like 40+ million people paying $100 a year to subscribe to the site.
They're spending crazy sums of money blasting into a market where there is no "money left on the table." Business 101 says that's a suicide mission.